Qualcomm
As Creative Director at Mirum (later Wunderman Thompson), I was tasked with guiding my team through a challenging transition while managing Qualcomm’s ambitious One DX project, a platform poised to redefine how Qualcomm markets and sells chipsets. In addition to overseeing the restructuring of Qualcomm’s design system, my role also focused heavily on strengthening workplace culture and team dynamics.
Supporting Qualcomm’s Digital Products and Communications
Qualcomm’s One DX project was a self-service platform for marketing and selling chipsets, designed to generate significant additional revenue for the company.
As Creative Director, I led the effort to streamline Qualcomm’s digital communications using a newly developed design system, ensuring that teams could quickly and easily deploy content across platforms. Working on web pages, microsites and communication materials, my team leveraged the new design system to simplify processes and improve efficiency across the board.
Building Scalability and Consistency
A major achievement during my time was the reorganization and expansion of Qualcomm's design system for One DX.
Working closely with developers and interaction designers, we reorganized the One DX component library, color and type token systems, and ensured consistency across Qualcomm's web platform. My efforts focused on creating a scalable system that empowered internal teams to build pages efficiently, while still maintaining a cohesive brand identity.
Team Leadership
Alongside contributing to the design and execution of a more scalable design system, my primary focus was on my team’s wellbeing — strengthening communication, empowering individuals and improving internal dynamics.
With the team facing challenges from high turnover and low morale, my efforts fostered a more connected and cooperative environment. Improved attention to team well-being resulted in a stronger, more resilient group that appreciated the renewed sense of trust and engagement. Despite my brief tenure, the team successfully developed a more robust design system with improved documentation and design specifications, becoming more confident and capable of continuing the work with greater autonomy. Supporting such a talented group of designers, producers, copywriters and engineers was the most rewarding part of my time at Mirum.