Bloomberg Mobile
In the fast-paced world of financial markets, staying ahead with real-time data and insights is crucial. The Bloomberg Professional App serves as a vital tool for professionals who need to remain connected, whether they're in the office or on the move.
Navigating Complex Design Challenges
As a consultant for Bloomberg’s mobile team, I led the transition from Sketch to Figma, developing a robust design system that enhanced consistency across Bloomberg's mobile platforms.
This critical role involved reorganizing and expanding the component library, as well as introducing a new system for color and type tokens. Our team worked closely together with development to align nomenclatures, as well as reduce engineering effort during the transition. While crafting individual components, I ensured that every design element served both user and brand needs, enhancing the user experience without compromising on style or clarity.
Balancing High-Level Vision with Granular Details
Effective design requires dual focus: broad strategic vision and meticulous attention to detail.
In my work with Bloomberg, I balanced high-level objectives with granular details to ensure that our designs were consistent and clear. This approach was crucial in maintaining the integrity and functionality of the Bloomberg Professional App across various devices, including tablets and smartphones.
Visual Design as a Strategic Tool in Finance
In financial applications, visual design transcends aesthetic appeal to become a foundational element of user interaction.
At Bloomberg, the design choices made were strategic, aiming to reduce cognitive load, prioritize important content, and facilitate quick and efficient user actions. This approach underscores the role of visual design in enhancing the usability and effectiveness of complex digital products. Visual design isn’t just about brand. It’s also the first layer of information that users see and navigate, making it a critical part of any user experience.
